This September, we’re celebrating a whole Decade of DUSK, and while a lot has changed since we started out with bed linen, one thing hasn’t: our belief that beautiful design and everyday luxury should feel within reach.
Over the past ten years, we’ve grown into a destination for the whole home, bringing DUSK style into bedrooms, bathrooms, living rooms and dining spaces across the country. Along the way, millions of you have invited us into the moments that make home, well, home. So, it’s the perfect time to celebrate them.
Here’s to slow mornings
Some things are worth getting out of bed for. Others can wait.
Our story started in the bedroom when we began selling bedding in 2016, so slow mornings will always have a special place in our hearts. Fresh sheets, plumped pillows, and sumptuous duvets are the little luxuries that we’re experts in.
Our Portofino Bedding Collection, crafted from 100% cotton, has picked up more than 2,000 five star reviews, while our Madison Ottoman Storage Bed has earned more than 3,000 five star reviews of its own. Not bad company for a Sunday lie-in.
From crisp bedding to beds worth cancelling plans for, ten years later, we still think mornings are better when there’s no rush.
Celebrating a decade of cosy afternoons
Then came the living room.
As DUSK grew beyond the bedroom, we started creating furniture for another of our favourite pastimes: sitting on the sofa.
Think feet up, kettle on, cushions exactly where you want them. Perhaps a film, perhaps a book, perhaps a cheeky afternoon nap.
Our Hampshire Sofa Collection was one of the first sofa collections we launched almost four years ago and has since received more than 1,200 five star reviews.
Throw in a beautifully textured rug, a pouffe made for putting your feet up and lighting that makes everything feel a little cosier, and suddenly “just staying in” sounds like a very good plan.
Finish with feel-good nights
Of course, home isn’t only about slowing down.
Sometimes it’s full tables, candles lit, glasses topped up and someone insisting they really can squeeze one more chair in.
As our collections have grown, so have the ways we get to be part of your evenings. Dining tables for midweek suppers and Saturday night hosting, chairs for lingering long after dessert, lighting for setting the mood, and all the little details that make inviting everyone over feel worth the washing up.
Because whether dinner is for two or the group chat has somehow become twelve, a feel-good night starts with a home you love spending time in.
From bed linen to the whole home
In 2016, DUSK.COM began with a simple ambition: to make luxury homeware without the luxury price tag.
Today, you’ll find us throughout the home, but that idea remains at the heart of what we do. Beautiful pieces, considered design at prices you’ll be excited to tell your friends about. We make products for real homes and all the wonderfully ordinary moments that happen inside them.
As Jennie Mijailovic, Head of Buying at DUSK.COM, puts it:
“Ten years of DUSK is a brilliant moment to reflect on how much the brand has evolved, from our beginnings in bed linen to becoming a destination for the whole home. Looking back at the products that have become customer favourites, earned five-star reviews and gained recognition from industry experts is a real testament to what DUSK stands for. Our ambition has always been to make considered, elevated design more accessible, creating pieces that allow our customers to feel proud of their home.”
And we’re only getting started…
Behind every bestseller is a bedtime, a house move, a room refresh, a Sunday on the sofa or a dinner with people you love. We’re proud to have been part of people’s homes for the past decade, and even prouder to keep creating pieces that make those everyday moments feel that little bit more special.
As we look ahead to our next chapter, we’ll keep doing what we’ve always loved most, bringing beautiful design, thoughtful details and affordable luxury into more homes.
Here’s to everything still to come.
